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Erm, Ekin WHO is that familiar face - and bod - we spotted on the runway at New York Fashion Week? It's only the winner of this summer's Love Island UK, 28-year-old Ekin-Su Cülcüloğlu.

Seriously, from ITV2 to one of the biggest weeks in the fashion calendar in a matter of weeks? The devil and Kris Jenner work hard but is it possible that everyone's favourite 2022 islander works harder? The jury's out.

Ekin-Su was there modelling her new collection for Oh Polly, after signing a £1million deal with the fashion brand, the biggest partnership in Love Island history.

A post shared by Ekin-Su Cülcüloğlu (@ekinsuofficial)

The ex-islander and dedicated fitness demon (on the outside - as in the villa - she gets those workouts done) enjoyed more firsts on her trip to New York.

Including the surreal moment when she saw a video of herself in her own collection on a digital billboard in the city's Times Square.

A post shared by Ekin-Su Cülcüloğlu (@ekinsuofficial)

The star posted a video of herself jumping into her (equally well-worked-out) boyfriend Davide Sanclimenti's arms while the ad for her Oh Polly collection played behind them.

But, before any of you reading who prefer a glam gym aesthetic get too excited, Ekin-Su's latest collection is more for dressing up than getting a sweat on.

But the star revealed to Women's Health that she did often wear the brand's activewear line during her many workouts on the show.

(Oh, and if you want to know how the model and former actress stays fit and strong, here's everything we know about Ekin-Su's workout M.O.)

'Fitness has been a passion of mine for years and I would work out in the villa most days, wearing Oh Polly’s Bo + Tee,' she tells WH. 'So to be working alongside one of my favourite gym wear brands is a dream come true!'

When it comes to the multifarious benefits of working up a sweat, Ekin-Su gets it: 'I love what overall health – both mental and physical – can do for women.'

So, will we be seeing an Ekin-Su designed line of seriously sculpting gym gear being paraded down the runways next fashion week season? We'll be watching.

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The Oh Polly x Ekin-Su debut collection is available at www.ohpolly.com