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https://www.wsj.com/articles/how-sculpting-swimwear-went-from-frumpy-to-fabulous-11656707177

EVER WONDERED if swimwear designers are in a secret society of sadists with a fetish for emotionally eviscerating women over 30? “This season, let’s make maillots with cutouts right below the belly button,” one likely said during an evil brainstorming session at their lair, which is probably in Montauk. “Let’s push bikinis with zero bust support. Muahaha!” another might have cried.

Even ultra-confident women find swimsuits stressful. After they efficiently trigger every insecurity, you’re expected to hit the beach, pool or rooftop soirée mostly naked with no physical or psychological reinforcement. This sorry state of affairs surely catalyzed the new sculpting-swimwear revolution that’s seen brands like TA3, Stylest and Summersalt propose swimwear engineered to support and play up your favorite assets.

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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.